What can I tell you?Īlice Frame, who can’t have children, is back from her rest cure, and is telling husband Steven and the folks at Bay City Hospital, where she works as a nurse, that from now on she wants to handle children’s cases exclusively. We watched scenes from “Another World” being played with props, costumes, and dialogue. NBC has also experimented with one-hour episodes of “Days of Our Lives” and “The Doctors.” Whereas spokespersons for CBS and ABC say those networks have no plans to enlarge any of their soaps in the immediate future, NBC seems to find the one-hour format irresistibly attractive. I can think of a few others that could stand the same treatment.” The head writer on ‘Another World’ - Harding Lemay –feels it has a richness that will enable him to expand it to an hour without any danger of attenuation. “You couldn’t do it with all of them, by any means. REMEMBER? About The Hardy Boys-Nancy Drew Mysteries TV series from the ’70s – plus cast pictures & opening creditsĪ host of hour-long operas? What will be the effect on the American domestic front? There is a mass of evidence to indicate that college professors and truck drivers can be as addicted to “soaps” as any housewife.Īll extant soap operas aren’t about to double in bulk, Rauch said.
When soap operas started switching from the 15-minute length to 30 minutes in 1956, the skeptics were highly vocal, Rauch recalls. Another first for “Another World”! Today it becomes network TV’s first full-hour daily drama… as beautiful Rachel’s thirst for wealth leads her to a ruthless new man - and ignites an explosive clash of brother versus brother!įor the sizable audience devoted to the doings of the Matthews, Frame, and Randolph families of Bay City, this event outranks in importance a lot of things taking place in the real world, and it could have powerful reverberations in soap opera planning circles.Įxecutive producer Paul Rauch of NBC says: “If our show is a hit, you can count on seeing a big parade of one-hour daytime serials.”
NEW YORK - “Another World” has become network television’s first full-hour daily serial-drama.
They’re in Another World for an hour now (1975)īy Tom Donnelly – The Journal News (White Plains, New York) January 26, 1975
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